Cloud computing can have huge benefits for a business of any size. If you’re running a small business you can share information and use world class software without up front costs. If you’re a large business you can consolidate complex applications onto less hardware, run them on someone else’s computers and access them over the internet.
I am one of the panelists at the Irish Executives conference in Galway Ireland on 15-Sep-2011. Here are some resources (articles, videos and books) that might help you learn more about the cloud software and how it can benefit your business.
What is cloud anyway?
Wikipedia defines cloud computing as:
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Cloud computing is the delivery of computing as a service rather than a product. Shared resources (like storage), software and information are provided to computers and other devices as a utility (like the electricity grid) over a network (typically the Internet).
The wikipedia article has a good overview and history of cloud computing.
Salesforce have put together a good three minute video introduction to cloud computing.
Cloud and Agile/Radical Businesses
We believe cloud services go hand and hand with new approaches to running businesses like Agile, Radical Management, Lean and eMyth.
- In The Leader’s Guide to Radical Management, Stephen Denning describes how to reinvent the workplace by applying agile techniques from software development.
- In Management 3.0, Jurgen Appelo applies complexity theory to reinvent management.
- In The Four Steps to the Epiphany, Steve Blank outlines how startups can avoid common pitfalls and be lean.
- In The Future of Management, Gary Hamel offers case studies and measured analysis of management innovators then lists lessons that can be drawn from them.
- In The E-Myth Revisited, Michael Gerber discovers why most small businesses don’t work and what to do about it.
What about some examples?
Here’s some cloud services we use or know. Some are large global businesses and some are Irish early stage companies who will be global businesses soon.
- Amazon Web Services provide compute and storage engines and server farms where you can run your own software. We use Amazon EC2 (compute engines) and S3 (storage).
- Cauwill provide the PinPoints service which allows an address, like “50 Avenue du President Wilson 93200 La Plaine Saint Denis” to be converted to something like http://directions.to/leweb – this can be inserted into emails, SMS, forum posts, blogs, tweets etc.
- Datagrid provide a backup appliance (that sits in your office) that also backs up your data (encrypted) to the cloud. Offsite backup without the hassle.
- Datahug helps you win new business and retain existing customers by analyzing your enterprise communications.
- Digital Mines help you reduce time and effort spent on day-to-day cloud management and monitoring.
- Dropbox allows you store and synchronize files across multiple devices and into the cloud.
- Eventovate enables hotels to profitably grow their wedding business. It is the leading dedicated provider of software services to this market in Europe.
- Hubspot is all-in-one inbound marketing software.
- Github secure software code sharing.
- Intercom is a customer relationship management and messaging tool for web app owners.
- Intralinks provide super-secure cloud document repositories for mergers & acquisitions and clinical trials.
- Jive provide collaboration and social business solutions.
- ManageCO2 provide enterprise carbon accounting and greenhouse gas emissions management software.
- Mfg Vision provides state-of-the-art Cloud-based Yield Management and Data Analysis Tools to global semiconductor companies large and small.
- OnePageCRM is a web-based customer and prospect management sales tool.
- Orchestra is a platform for deploying, scaling and managing your PHP applications.
- Plendi do mobile/cloud expense tracking for busy folks.
- RightSignature is the easiest, fastest way to get documents filled out and signed online.
- Salesforce manage sales and customer relationships.
- Sonru is an automated online video interview solution that replaces first round phone and face to face interviews.
- TrendMicro have an office in Cork, employing 250 and are the world’s largest content & cloud security company.
What are the pitfalls?
There are some concerns about security, what if the service provider gets hacked? What if they go out of business? When evaluating cloud providers be sure to take these factors into account. Some providers allow you to backup your data. However, some people don’t realize how insecure other services like email are. Email is essentially an electronic postcard and can be complex to make it secure.
Thank you for reading
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Photo by barto, available under a Creative Commons attribution license